THIS POST IS THE SECOND IN A TWO-PART SERIES ON THE GROWING IMPACT OF SOCIAL MEDIA ON SEO. READ PART ONE HERE. How quickly things change. In the first part of this series on social media and SEO, we dug into some of the reasons why search engines might give significant weight to signals from [...]
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THIS POST IS THE FIRST IN A TWO-PART SERIES ON THE GROWING IMPACT OF SOCIAL MEDIA ON SEO. ALSO READ PART TWO ON AUTHORITY IN SOCIAL MEDIA. Ask 10 different SEOs about the value of social media and you are likely to get 10 different answers. Many will probably say that social media is complementary [...]
While a lot of my time is spent working on large sites and the unique problems they face, I often speak with small site owners who have covered all their bases in terms of basic SEO and want some next steps to tackle. Because most people have a decent grasp on the concept of keyword [...]
Have you heard of EpicMix? It’s a foursquare-esque social network that is being rolled out at a number of ski resorts this winter that has a few interesting twists. Check out my post on theaccessroad.com for a good rundown on the location-based service, and just why this particular idea could really take off. (Here are [...]
SEO involves a lot of heavy lifting. I can’t count the number of times I’ve sat in front of an excel file for hours on end, digging through thousands of competitor backlinks or mining query data for new keyword opportunities. It’s hard work that was immensely valuable when I was new to SEO – those [...]
If you haven’t been sleeping under a rock for the past 24 hours, then you know that Google rolled out a pretty fundamental change to its core product yesterday – instant search. You type, results appear on the fly. This was a beta spotted in the wild a few weeks ago. That this is amazing [...]
Some of the most common stories I hear in the paid search world have to do with the Google Display Network (formerly known as the Google Content Network.) It usually goes something like this – “We turned it on, it spent a ton of money, we saw horrible results, we shut it off.” It pains [...]
Lately I have been thinking about how segmented search is. It’s a funny thing – the number of people who do (or have done) both paid search and SEO is relatively small. In the past, this segmentation made sense. Old-school SEO was a lot more about programming than it was about marketing, so it fell on [...]
It’s been a bit of a cobblers’ children situation over here, but that’s about to change. With The Access Road on summer hiatus until September, I’m making the time to write a bit for my personal blog. Look for some good things in the days and weeks to come. –Jeff
Welcome! I’m truly glad that you’ve found my little world online. If you aren’t familiar with me and what I’m all about, I suggest you give the homepage a read. I’m deeply involved in a handful of different projects right now, and I’ve had to make some decisions about where to invest my time. For [...]
