If your job involves marketing on the web, it’s likely that a significant chunk of your career will be spent piecing together data about your customers (and potential customers) likes, dislikes, interests and intentions. Buying email lists, coaxing contact information out of website visitors, reading cookies to understand browsing history – it’s all a complicated [...]
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On Tuesday, Google rolled out its long-awaited social product. Google+ (Google Plus) as we’ve been told to call it, is the larger name for a variety of social tools and enhancements of Google search. There is an excellent rundown of the product at SearchEngineLand. While they would neither confirm nor deny, the fact that Google [...]
“Correlation does not imply causation.” That statement might as well be the scrolling fine print at the end of a 15 second car commercial. No matter how carefully prefaced a blog post or piece of research on SEO is, it seems as though most people just don’t understand – or don’t want to understand – [...]
Take a look at my first post on the HubSpot blog – 5 Steps to Google Places Optimization Zen. Tweets, comments, and the like are obviously appreciated!
Bear with me as I make some changes to the format and layout of this site. When all is said and done, I’m hoping to have a site that’s more conducive to shorter, more frequent posts of various types, a-la Tumblr. In addition to the occasional long post, I’ll be mixing in some more important [...]
It’s hard to avoid all of the news and discussion swirling in the SEO community about content farms and the recent algorithm update. What started off as a few niche tech bloggers raising concerns about the rise of low quality “farmed” content built into a mainstream discussion over the past few weeks, with many major [...]
I’ve been spending more and more time answering questions on Quora lately. There is something about the combination of structured blogging, the format, and the built-in audience that really appeals to me. Regardless of what you think of Quora as the social network of the minute, check out some of my answers… vote, comment, and [...]
Something that never fails to amaze me is how often SEO is underfunded and ignored. SEO is visible everywhere on the web, which might lead you to think that most large organizations see the value and sieze the opportunity that SEO presents. But all too often, this isn’t the case. At first glance, this problem [...]
Screen scraping isn’t a new idea, but the means to do so is now more available than ever. Tools like Outwit, Mozenda, and Needlebase open up an endless number of new ways for SEOs and social marketers to optimize by making data collection quick and scalable. My recent guest post at SEOROI covers the ins [...]
Partly for fun and partly because I think there is value in going out on a limb from time to time, I’m trying my hand at some predictions on what is on the horizon for search & social in 2011. At the end of the year, I’ll of course take a look back and see [...]
