It’s a pretty common theme of late in the product & design world – the idea of “invisible design” – that truly great products can be abstracted to a transparent state where they deliver all the magic without any heavy interface or apparent complexity. Having recently read a couple of interesting antithetical points of view on the [...]
In my early days at HubSpot, I worked onboarding hundreds of customers to our platform. Over the course of several months I’d work with each customer, I learned the inner workings of their marketing organizations – the tools they used, their processes, strategies, the campaigns they were running, and – of course – helping them [...]
If your job involves marketing on the web, it’s likely that a significant chunk of your career will be spent piecing together data about your customers (and potential customers) likes, dislikes, interests and intentions. Buying email lists, coaxing contact information out of website visitors, reading cookies to understand browsing history – it’s all a complicated [...]
“Correlation does not imply causation.” That statement might as well be the scrolling fine print at the end of a 15 second car commercial. No matter how carefully prefaced a blog post or piece of research on SEO is, it seems as though most people just don’t understand – or don’t want to understand – [...]
Take a look at my first post on the HubSpot blog – 5 Steps to Google Places Optimization Zen. Tweets, comments, and the like are obviously appreciated!